Case Study: Cigarhaus - Funnel Redesign

Igniting Success

How We Transformed CigarHaus' Online Presence

CigarHaus, an Ontario based online cigar retailer, aimed to elevate their sales from $2,000 per month to $10,000.

Through our strategic enhancements, we not only reached this goal within 1.5 months but also surpassed it, achieving an impressive $13,000 in monthly sales.

Continue to see how we positioned CigarHaus on the path to becoming Canada’s top online cigar shop.

Learn more

Identifying the Challenges

Uncovering the Hurdles in CigarHaus' Digital Journey

Faced with challenges in standing out in the digital marketplace, this case study explores how we revamped CigarHaus' online presence, enhanced user experience and drove substantial growth.

5 month analytics

January 1, 2024 to May 28, 2024 with original site

2 month analytics

May 29, 2024 🚀 launch date to July 26, 2024

Despite offering premium cigars and having outstanding customer service, CigarHaus struggled with low online visibility and suboptimal conversion rates to reach their $10,000 per month goal. The website's outdated design and lack of effective SEO strategies hindered their ability to attract and retain customers in a competitive market.

Approach

Tailoring a Comprehensive Digital Strategy

To address these challenges, we implemented a multi-faceted approach:

SEO Enhancement:

We conducted keyword research and optimized the site's content to improve search engine rankings.

Website Redesign:

A complete overhaul of the site's design focused on user experience and conversion optimization.

Package and Plan Restructuring:

We streamlined their events and product offerings for better clarity and increased appeal.

Email Campaign Implementation:

Developed targeted email marketing strategies to engage customers and drive repeat business.

Content Strategy:

Created a series of informative blog posts based on keyword research to establish authority in the cigar industry.

Reputation Building:

Developed a podcast outreach strategy to increase brand awareness and credibility.

Implementation

Designing Effective Solutions

Original

Web Design

Rolling Out a Robust Digital Transformation

We leveraged various digital tools available of Shopify's platform to implement these strategies:

Website Redesign:

With modern web design principles, we created an intuitive, mobile-responsive site that showcases CigarHaus' premium products.

SEO Optimization:

After reviewing the backend, we implemented on-page and technical SEO best practices, enhancing the site's visibility for key cigar-related search terms.

Content Creation:

We developed a content calendar with engaging, SEO-optimized blog posts covering topics from cigar basics to connoisseur insights.

Email Automation:

Due to an abandonment cart issue, we set up targeted email campaigns to nurture leads and encourage the return of customers to complete their purchases.

Funnel

Redesign

The impact of our strategies was significant and measurable:

Organic Traffic: Increased by 37% within one and a half months since implementation.

Conversion Rate: Improved from 2.2% to 3.17%, turning more visitors into paying customers.

Total Sales: A boost in online sales nearly 6x, significantly expanding their customer base.

Brand Authority: Guidance for guest appearances on reputable cigar-related podcasts.

Achieving Remarkable Outcomes

Smoking Hot Results

In just 59 days, we achieved:

3,633

Site Sessions

$12,190.42

Total Sales

117 Total Orders

3.17%

Conversion rate

Conclusion

Key Takeaways for CigarHaus

This case study demonstrates that a well-designed sales funnel can dramatically impact business performance.

Key takeaways include:

Understanding Your Digital Ecosystem

Just as each cigar blend requires careful curation, your digital strategy needs a tailored approach. We analyze your unique market position to craft strategies that resonate with your target audience.

The Power of User Experience

Like the perfect draw on a premium cigar, a well-designed website offers a smooth, enjoyable experience. Investing in user-centric design can significantly impact engagement and conversions.

Content: The Flavor of Digital Marketing

Quality content, like the notes in a fine cigar, leaves a lasting impression. Our SEO-driven content strategy helps you build authority and attract the right audience.

Continuous Optimization: The Key to Long-Term Success

Just as aging improves a cigar, continuous refinement enhances your digital presence. Ongoing analysis and adjustments will ensure sustained growth and success.